Before you blow up food
This week it's a giant lunch
Photographer Damien GUIOT evokes memories of Croatia in Croatie
Check out the entire series here
Credit: Damien GUIOT - Behance | Instagram
What’s up with creatives and big food?
Just four months after art collective MSCHF dropped the infamous Big Fruit Loop, creatives Tom Snell and Dylan Hartigan have set the internet ablaze with the Big Bean, which the duo revealed initially on Reddit.
The Big Fruit Loop had a similar impact, even grabbing headlines at CNN and the Food Network. And while the completely organic attention these monstrous items generate is noteworthy, let’s pray creatives worldwide won’t take the wrong lesson here.
It would be easy to think make small thing big, then blow up, but the bean and fruit loop grabbed people’s attention not solely for their super sized size, but their ability to tap into a powerful sense of nostalgia and reintroduce it in a new and wonderful way.
It’s simply not the size that stuns. The stunts are special because they take something we’ve seen across our tables hundreds of days in a row — the most mundane of mundane — and wring out wonder where we thought none was left.
Throwback Ad: 7-Up The “Un-Cola”
"The late 1960s were a difficult time in America. The Vietnam War and the fight for civil rights divided the country. Disillusioned young people were building a robust oppositional counter-culture that rejected war, racial segregation, and violence. The summer of 1967 became known as the “Summer of Love,” a period when hippies gathered in San Francisco and cities around the country in the hopes of igniting “a renaissance of compassion, awareness, and love, and the revelation of unity for all mankind.”
Seizing on this oppositional energy, the JWT team designed a campaign that framed 7-Up as the ultimate oppositional drink: the “Uncola.” Rather than trying to play up the similarities the soda shared with its competitors, the new ads focused on its differences. In the company newsletter, the team explained “Seven-Up advertising tells people that, of the three top-selling soft drink brands, 7-Up, the Uncola, is the only one with distinctly different qualities.
The ‘Uncola’ struck a chord with the younger generation as the first ads appeared in 1968. They focused on puns based around “un” part of the new slogan. By portraying Coke and Pepsi as “the Establishment,” JWT effectively situated 7-Up as an alternative brand for alternative people.”
Credit: Duke University Libraries
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